Privacy Policy
Last Updated: [2nd November 2022]
FIFA ONLINE STORE PRIVACY NOTICE
Welcome to the FIFA Online Store, an online platform available at https://store.fifa.com, which allows you to search for and purchase merchandise related to FIFA organised events (the "FIFA Online Store").
We know that you care about your information and how we handle it. Part of our commitment to supporting you as a customer and fan of our partner brands is to be transparent about how we use and share information that identifies or is associated with you (your "personal information").
Please read this Privacy Notice carefully to understand how we will process your personal information when you visit or purchase products through the FIFA Online Store or otherwise interact with us.
WHO WE ARE
HOW WE WORK AND SHARE YOUR INFORMATION WITH FIFA
INFORMATION WE COLLECT AND HOW WE USE IT
HOW WE SHARE YOUR INFORMATION WITH THIRD PARTIES
DATA RETENTION
YOUR PRIVACY RIGHTS
COOKIES
THIRD-PARTY ADVERTISING
INTERNATIONAL DATA TRANSFERS
SECURITY
LINKS TO THIRD PARTY WEBSITES
UPDATES
COMPLAINTS
WHO ARE WE
The FIFA Online Store is operated and managed by Legends Hospitality España SLU, a Spanish company with its address at Paseo de la Castellana, número 53, 1-b, 28046 Madrid, Spain, which is part of the Legends Hospitality group of companies ("Legends", "we", "our" or "us").
HOW WE WORK AND SHARE INFORMATION WITH FIFA
We work closely with the Fédération Internationale de Football Association ("FIFA")to bring you the FIFA Online Store. We share your personal information with FIFA to report on and enable FIFA to review our administration of the FIFA Online Store, as well as to inform FIFA's marketing and promotional activities.
What information we share with FIFA
We will share with FIFA personal information about you and the products you purchase and return to us, as well as comments and queries you submit to us about the FIFA Online Store or the products available on the FIFA Online Store.
The section below headed "Information you provide to us" sets out what personal information we share with FIFA and why, as well as the lawful basis we rely on for doing so.
We and FIFA will also collect some personal information about how you access and use the FIFA Online Store through cookies, analytics tools and similar technologies. This information may include information about your device and the pages you view on the FIFA Online Store, as described further in the section headed "Information we collect automatically" below.
Who is responsible for your personal information
As the operator of the FIFA Online Store, we will be the controller of the personal information you provide to us when you purchase products through the FIFA Online Store or communicate with us about the FIFA Online Store or the products available on the FIFA Online Store. This means that we determine and are responsible for how your personal information is used.
When we share information about your purchases with FIFA, FIFA also uses that personal information as an independent controller, meaning they are responsible for how they use your personal information. Further details about how FIFA will use this personal information can be found in FIFA's privacy notice here.
Some of the ways in which we use your personal information are determined jointly by us and FIFA. When we and FIFA use your personal information in this way, we and FIFA will be joint controllers in respect of that personal information. This applies to:
information about how you access and use the FIFA Online Store, including products you view and put in your cart but don't purchase; and
when we and FIFA use your personal information to inform our and FIFA's online targeted advertising of the FIFA Online Store and FIFA products, including to ensure that any advertising campaigns that we and FIFA run do not target the same individuals.
Please see the section headed "Information We Collect and How We Use It" for details of how we and FIFA use personal information jointly.
How responsibility for personal information is shared between us and FIFA
Where we and FIFA are joint controllers of your personal information, we will be jointly responsible to you for how your personal information is used.
We and FIFA have allocated responsibility for complying with our obligations under applicable data protection law as follows:
Information about how we use your personal information: we will provide you, on behalf of both us and FIFA, with information about how your personal information is used by us as joint controllers.
Your rights: we will serve as the primary contact point for exercising your rights in respect of the personal information we process as joint controllers (as further described in the "Your Privacy Rights" section below). If you would like to exercise your rights in respect of your personal information, you can do so by contacting us using the details in the "How to contact us and FIFA" section below.
Security: each of us and FIFA will maintain our own safeguards to ensure that the personal information we process as joint controllers is kept secure.
Lawfulness: each of us and FIFA have determined the lawful basis relied on for processing your personal information as joint controllers.
Transfers: each of us and FIFA have implemented our own safeguards for the transfers of your personal information we undertake, including transfers outside of the jurisdiction you are in.
HOW TO CONTACT US AND FIFA
If you would like to contact us, you can email us at privacypolicy@mail.store.fifa.com.
We will be the primary contact point for data protection enquiries in respect of personal information we process jointly with FIFA. However, if you would like to contact FIFA, you can also do so by email at dataprotection@fifa.org.
INFORMATION WE COLLECT AND HOW WE USE IT
Information you provide to us
We collect the following personal information about you when you access, use, browse and place orders through the FIFA Online Store:
Contact information, such as first and last name, physical address, email address and phone number.
How we use it | Legal basis we rely on |
We use this information to fulfil your product orders. | The processing is necessary for the performance of a contract, or to take steps prior to the performance of a contract (namely our Terms of Sale). |
We use this information to send you service-related communications, such as order and dispatch confirmations. | The processing is necessary for the performance of a contract (namely our Terms of Sale). |
We use this information to respond to any queries you submit to us about the FIFA Online Store or the products available through the FIFA Online Store. | The processing is necessary for our legitimate interests, namely responding to customer queries and providing customer support. |
We use this information to respond to complaints regarding, or requests to return any products purchased through the FIFA Online Store. | The processing is necessary for the performance of a contract (namely our Terms of Sale). |
Your FIFA account details. When you log in to the FIFA Online Store using your FIFA account details, FIFA will share your contact information associated with that account with us.
How we use it | Legal basis we rely on |
We use this information to authenticate you and enable you to log in to the FIFA Online Store and pre-fill your contact information (as set out above) during the order process. | The processing is necessary for the performance of a contract (namely our Terms of Sale). |
The products you purchase on the FIFA Online Store, including the sizes you select and any customisations that you make to the products.
How we use it | Legal basis we rely on |
We use this information to fulfil the product orders you place through the FIFA Online Store. | The processing is necessary for the performance of a contract (namely our Terms of Sale). |
We use this information to process any returns of the products you purchase through the FIFA Online Store. | The processing is necessary for the performance of a contract (namely our Terms of Sale). |
We use this information to provide customer support and responses to any queries you submit to us in relation to the products you have purchased. | The processing is necessary for our legitimate interests, namely responding to customer queries and providing customer support. |
We use this information to tailor how the FIFA Online Store is displayed to you, such as listing products that are similar to your past purchases or would be of interest to you in a more prominent position. | The processing is necessary for our legitimate interests, namely personalising the FIFA Online Store to the individual user. |
We share this information with FIFA so that FIFA, as an independent controller, can tailor the advertising they display to you and the electronic marketing messages they send to you in accordance with your preferences | The processing is necessary for FIFA's legitimate interests, namely informing FIFA's direct marketing. |
How we and FIFA use it as joint controllers | Legal basis we and FIFA rely on |
We and FIFA use this information alongside our advertising partners, as described further in the section headed "Third Party Advertising" below, to serve you targeted advertising on the FIFA Online Store and other websites that you visit, and to identify how effective those advertisements are. | The processing is necessary for our and FIFA's legitimate interests, namely informing our and FIFA's direct marketing. |
Product returns, including any reasons for returning a product that you provide to us.
How we use it | Legal basis we rely on |
We use this information to process any returns of the products you purchase through the FIFA Online Store. | The processing is necessary for the performance of a contract (namely our Terms of Sale). |
We use this information to identify commonly occurring faults in our products and inform how we can improve the products available on the FIFA Online Store. | The processing is necessary for our legitimate interests, namely informing our product improvement. |
We share this information with FIFA so that FIFA, as an independent controller, can tailor the advertising they display to you and the electronic marketing messages they send to you in accordance with your preferences | The processing is necessary for FIFA's legitimate interests, namely informing FIFA's direct marketing. |
Payment information, such as your credit or debit card number or PayPal account information.
How we use it | Legal basis we rely on |
We use this information to fulfil the product orders you place through the FIFA Online Store. | The processing is necessary for the performance of a contract (namely our Terms of Sale). |
We use this information to identify and detect fraud. | The processing is necessary for our legitimate interests, namely the detection and prevention of fraud. |
Contents of any communications with you, such as the content of any customer support queries that you submit to us and our responses.
How we use it | Legal basis we rely on |
We use this information to respond to your queries and comments and to help us identify errors or problems with the FIFA Online Store and our products so that we can fix and improve them. | The processing is necessary for our legitimate interests, namely administering the FIFA Online Store, addressing user queries and comments, and to help us improve the FIFA Online Store. |
We share this information with FIFA, and FIFA, as an independent controller, will use this information to tailor the electronic marketing messages that they send to you in accordance with your preferences. | The processing is necessary for FIFA's legitimate interests, namely informing FIFA's direct marketing. |
Information we collect automatically
We and FIFA also collect the following information about you, your device and how you use the FIFA Online Store:
Approximate location information. Other than information you choose to provide to us, we do not collect information about your precise location. Your device’s IP address may however help us determine an approximate location.
How we use it | Legal basis we rely on |
We use information you provide to us about your location to monitor and detect fraud or suspicious activity in relation to your account. | The processing is necessary for our legitimate interests, namely monitoring fraud. |
We use this information to display the FIFA Online Store in the language of the country you are in, and to provide the prices for the products on the FIFA Online Store in the relevant currency. | We will only use your personal information in this way to the extent you have given us your consent to do so. |
How we and FIFA use it as joint controllers | Legal basis we and FIFA rely on |
We and FIFA use this information alongside our advertising partners, as described further in the section headed "Third Party Advertising" below, to serve you targeted advertising on the FIFA Online Store and other websites that you visit, and to identify how effective those advertisements are. | We and FIFA will only use your personal information in this way to the extent you have given us your consent to do so. |
FIFA will use this information to tailor the electronic marketing messages that they send to you in accordance with your preferences. | We and FIFA will only use your personal information in this way to the extent you have given us your consent to do so. |
The products you view on the FIFA Online Store, being products you click into but don't purchase.
How we use it | Legal basis we rely on |
We use this information to tailor how the FIFA Online Store is displayed to you, such as listing products that you have viewed or are similar to those you have viewed or we think would be of interest to you in a more prominent position. | We will only use your personal information in this way to the extent you have given us your consent to do so. |
How we and FIFA use it as joint controllers | Legal basis we and FIFA rely on |
We and FIFA use this information alongside our advertising partners, as described further in the section headed "Third Party Advertising" below, to serve you targeted advertising on the FIFA Online Store and other websites that you visit, and to identify how effective those advertisements are. | We and FIFA will only use your personal information in this way to the extent you have given us your consent to do so. |
FIFA will use this information to tailor the electronic marketing messages that they send to you in accordance with your preferences. | We and FIFA will only use your personal information in this way to the extent you have given us your consent to do so. |
Abandoned cart items, being items that you put into your shopping cart but do not proceed to buy through the FIFA Online Store.
How we use it | Legal basis we rely on |
We use this information to inform how we can improve the purchase and checkout flow on the FIFA Online Store. | We will only use your personal information in this way to the extent you have given us your consent to do so. |
How we and FIFA use it as joint controllers | Legal basis we and FIFA rely on |
We and FIFA use this information alongside our advertising partners, as described further in the section headed "Third Party Advertising" below, to serve you targeted advertising on the FIFA Online Store and other websites that you visit, and to identify how effective those advertisements are. | We and FIFA will only use your personal information in this way to the extent you have given us your consent to do so. |
FIFA will use this information to tailor the electronic marketing messages that they send to you in accordance with your preferences. | We and FIFA will only use your personal information in this way to the extent you have given us your consent to do so. |
Information about how you access and use the FIFA Online Store. For example, the IP address from which you access the FIFA Online Store, how frequently you login and access the FIFA Online Store, the time you access the FIFA Online Store and how long you use it for.
How we use it | Legal basis we rely on |
We use information about how you use and connect to the FIFA Online Store to present the FIFA Online Store to you on your device. | The processing is necessary for our legitimate interests, namely to provide the FIFA Online Store to the user. |
We use this information to monitor and detect fraud or suspicious activity in relation to your or a customer's account. | The processing is necessary for our legitimate interests, namely monitoring fraud. |
We use this information to monitor the performance of the FIFA Online Store to identify errors and ways in which we can improve the FIFA Online Store, including developing new features of the FIFA Online Store. | We will only use your personal information in this way to the extent you have given us your consent to do so. |
How we and FIFA use it as joint controllers | Legal basis we and FIFA rely on |
We and FIFA use this information alongside our advertising partners, as described in the section headed "Third Party Advertising" below, to serve you targeted advertising on the FIFA Online Store and other websites that you visit, and to identify how effective those advertisements are. | We and FIFA will only use your personal information in this way to the extent you have given us your consent to do so. |
Information about your device that you use to access the FIFA Online Store, such as the type of device, operating system, browser, your Internet service provider or mobile network and your IP address.
How we use it | Legal basis we rely on |
We use this information to present the FIFA Online Store to you on your device in accordance with your screen and window size and your browser settings. | The processing is necessary for our legitimate interests, namely providing you with access to the FIFA Online Store. |
We use this information to monitor the performance of the FIFA Online Store to identify errors and ways in which we can improve the FIFA Online Store, including developing new features of the FIFA Online Store. | We will only use your personal information in this way to the extent you have given us your consent to do so. |
How we and FIFA use it as joint controllers | Legal basis we and FIFA rely on |
We and FIFA use this information alongside our advertising partners, as described in the section headed "Third Party Advertising[A18] " below, to serve you targeted advertising on the FIFA Online Store and other websites that you visit, and to identify how effective those advertisements are. | We and FIFA will only use your personal information in this way to the extent you have given us your consent to do so. |
HOW WE SHARE YOUR INFORMATION WITH THIRD PARTIES
We share your personal information in the following limited circumstances:
Service Providers:
We may share your information with service providers who perform tasks on our behalf. These types of companies include (for example):
Order fulfilment and delivery providers (i.e. warehouses that store and dispatch the products that you order through the FIFA Online Store)
Technical service providers (such as companies that host the FIFA Online Store)
Email communication delivery providers (i.e. companies who provide platforms that we use to send automated service-related messages or mass service-related updates to all of our customers)
Payment processors (i.e. companies that operate the payment gateway on the FIFA Online Store, which will collect and store your payment details)
Customer service software providers (i.e. companies that host platforms that we use to manage and respond to customer service requests)
Analytics providers (i.e. companies that provide technology to measure how visitors use the FIFA Online Store to provide us with usage statistics, which we use to identify errors in and improvements to the FIFA Online Store)
Security and fraud-detection companies (i.e. companies that provide technology to identify and prevent suspicious or fraudulent use of the FIFA Online Store)
Promotions companies (i.e. companies that we work with to run promotional campaigns, competitions and surveys).
If you would like to know more about the specific recipients that your personal information may be shared with, please contact us using the details set out in the "How to contact us and FIFA" section above.
Advertising Networks:
With your consent we may share your personal information with advertising networks to promote our products. Please see the section headed "Third-Party Advertising" for further information about how this data may be collected and shared and how to control your preferences.
Business Transfers:
We may choose to sell some or all of our business, and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if we (or our business) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personal information could be one of the assets transferred to or acquired by a third party. The lawful basis for such transfers is that it is necessary for the legitimate interests pursued by us and a purchaser of our business or assets, namely the evaluation and completion of transactions to acquire our business or assets.
Our Group Companies:
We may also share your personal information with our parent companies, subsidiaries and/or affiliates for purposes consistent with this Privacy Notice. The lawful basis for such transfers is that it is necessary for our and our affiliates' legitimate interests, namely group-wide strategy and management.
Disclosures for Tax, Legal, National Security or Law Enforcement:
Under certain circumstances, we may be required to disclose your personal information to tax authorities and in response to valid requests by public authorities, judges, courts, tribunals including to meet national security or law enforcement requirements.This processing of your personal information is necessary to comply with a legal obligation.
We may also share your personal information with our advisors in connection with defending or asserting our legal rights. The processing is necessary for our legitimate interests, namely asserting and defending our rights.
DATA RETENTION
We will retain your personal information for as long as is reasonably necessary for the purposes for which it was collected and in line with our respective data retention policies.
YOUR PRIVACY RIGHTS
You have the following rights in respect of the personal information that we hold
the right of access to your personal information to know what data is being processed and what processing operations are being carried out on that data.
the right to rectification of inaccurate data.
the right to request the deletion of your personal information in accordance with applicable laws.
the right to request the limitation of the processing of your personal information when the accuracy, legality or necessity of the data processing is doubtful, in which case we may store your data properly blocked for the exercise or defence of claims.
the right to data portability when the legal basis that allows us to process your data is the existence of a contractual relationship or your consent.
the right to withdraw your consent, where the legal basis allowing us to process your data is your consent. Withdrawing consent shall not affect the lawfulness of processing carried out on the basis of that consent before it was withdrawn.
You also have the right to object to the processing of your personal information, where the legal basis for us to process your personal information is legitimate interest. We will stop processing your data unless we have a compelling legitimate interest to do so or the continued processing is necessary for the defence of claims.
If you would like to exercise one of these rights, please contact us using the contact details in the section headed "How to contact us and FIFA" above. Please note that we may need to ask you some questions to confirm your identity.
COOKIES
The FIFA Online Store uses cookies and similar tracking technologies to collect information about your use of the FIFA Online Store and to distinguish you from other users of the FIFA Online Store. Cookies are pieces of code that we transfer to your computer's hard disk to store or collect information.
We use these technologies to provide certain functionalities of the FIFA Online Store, such as to remember items that you put into your shopping cart while you continue to browse the FIFA Online Store, as well as to collect information about how you access and use the Website.
Other than cookies and similar technologies that are required to operate the FIFA Online Store, we will only place cookies on your device or otherwise use these technologies to collect data from your device with your consent.
You can customise your cookie preferences through our Cookie Banner or our Cookie Preference Centre tools, accessible by clicking the "cookie settings" button here:
Your consent choices will be stored for six months. Strictly necessary cookies cannot be disabled, nor can the tools be used to block cookies on third party sites linked from the FIFA Online Store. Please consult the Cookie Notice for more information about the type of cookies and tracking technologies that we use on the FIFA Online Store and why.
THIRD-PARTY ADVERTISING
We and FIFA work with online advertising networks, social media companies and advertising partners to tailor the ads played or displayed to you through the FIFA Online Store as well as other websites, apps, or services.
Online advertising
The ads you see online are tailored to your interests based on information collected about you, including information about your age, demographic, location, as well information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).
Typically, this information is collected through cookies or similar tracking technologies. When you visit the FIFA Online Store, we and FIFA will, if you give us your consent to do so, place cookies and similar tracking technologies on your device to:
identify you and your device, and share this information with the relevant advertising networks, so that they can serve you advertising based on the information those advertising networks (or the partners they work with) have about your internet usage history;
collect information about how you use the FIFA Online Store, so that when you visit another website that works with the same advertising network as us, we can play you adverts for the FIFA Online Store which are tailored to the products you have previously viewed.
Social media
We may also display targeted advertising to you through third party social media platforms, such as Facebook. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our products while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics.
Typically the information required to direct this kind of advertising is collected through cookies in a similar way to information collected for online advertising.
Controlling the ads you see online and on social media
Please see our Cookie Notice for details of the third parties that collect information about your use of the FIFA Online Store for advertising purposes.
We and FIFA will only collect and share information about your use of the FIFA Online Store for advertising purposes to the extent you have given us your consent to do so. You can also customise your preferences through our Cookie Banner or our Cookie Preference Centre tools, accessible by clicking the "cookie settings" button here:
Withholding or withdrawing consent will mean that information about your use of the FIFA Online Store:
will not be shared with advertising networks to tailor advertising you see on the FIFA Online Store or allow us to target advertising on other websites; and
will not be used by us to tailor advertising on social media.
You will still get ads when you browse the internet or social media, and those ads may still be relevant to your interests. However, this will be based on target audiences (i.e. individuals sharing certain characteristics) rather than targeting based on your actual online activity. As a result, you may see advertising targeted to your location, demographic or other information in your social media profile or the websites you visit even if you reject cookies on the FIFA Online Store.
INTERNATIONAL DATA TRANSFERS
Your personal information is primarily processed within the UK and EEA, but we may transfer personal information from the EEA or the UK to the United States and to other countries.
When we engage in such transfers of personal information, we rely on:
Adequacy: European Commission decisions that recognise the destination country as offering an equivalent level of protection as compared to the level of protection in the country where you are located; or, if you are in the United Kingdom, similar recognition that the destination country offers an equivalent level of protection under the UK Data Protection Act 2018 or regulations made by the UK Secretary of State under the UK Data Protection Act 2018;
Standard Contractual Clauses issued by the European Commission and, if you are in the United Kingdom, the approved addendum to those Standard Contractual Clauses issued under the UK Data Protection Act 2018.
The countries outside of the UK and EEA that we may transfer your personal information to include:
Destination country | Reasons for transfer | Basis for transfer under the GDPR |
Canada | This is where the provider of our website infrastructure is located. | Adequacy |
New Zealand | This is where one of our warehouses is located for fulfilling product orders. | Adequacy |
Australia | This is where one of our warehouses is located for fulfilling product orders. | Standard Contractual Clauses |
United States of America | This is where our parent company, website hosting provider and other technical providers are located. | Standard Contractual Clauses |
We also continually monitor the circumstances surrounding such transfers in order to ensure that these maintain, in practice, a level of protection that is essentially equivalent to the one guaranteed by the UK GDPR and EU GDPR.
If you wish to enquire further about the safeguards we use, including obtaining a copy of any Standard Contractual Clauses we have in place with recipients outside the EEA or UK, please contact us using the details in the section headed "How to contact us and FIFA" above.
SECURITY
We use appropriate technical, organisational and administrative security measures to protect any information we hold in our records to protect against loss, misuse, and unauthorised access, disclosure, alteration and destruction. Because there is always some risk in transmitting information over the internet and otherwise processing information, we cannot and do not guarantee or warrant the security of any information that you transmit on or through the FIFA Online Store or that we otherwise maintain.
LINKS TO THIRD PARTY WEBSITES
The FIFA Online Store may, from time to time, contain links to and from the websites of others, including our partner networks, retail partners, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy notices and that we do not accept any responsibility or liability for these notices.
UPDATES
Any updates we may make to our Privacy Notice will be posted on this page, and we may also provide a website notice of any material changes for a reasonable period of time. Please check back frequently to see any updates or changes to our Privacy Notice. If you do not agree to these updates or changes, you should stop using the Services and notify us that you would like us to delete your personal information.
COMPLAINTS
If you believe that your data protection rights have been infringed in the processing of your personal information you can also lodge a complaint with your local Data Protection Authority. If you are in the European Economic Area, you can find your local Data Protection Authority here. If you are in the UK, your local Data Protection Authority is the Information Commissioner's Office, which can be contacted here.